In 1956, René HAUSSIN acquired a food and delicatessen business in Denain, in the Hauts-de-France region of France. Following renovation work on his business, he suffered physical pain.
A visit to the doctor didn't help, so he decided to turn to plants and their natural benefits. So he changed his diet and his lifestyle: little by little, the results began to make themselves felt, and he was finally at peace. From that day on, he was convinced of the potential of plants!
René HAUSSIN continues to be interested in so-called «soft» alternatives, particularly naturopathy. So passionate was he that he trained to become a naturopath. His first consultations were fruitful and encouraging; he wanted to help people by accompanying them to relieve their everyday ailments.
In 1961, he decided to buy a machine to manufacture flower pollen tablets. This was the birth of SUPERDIET! René HAUSSIN manufactures his first food supplements, sells them in his Denain store, and ships them all over France.
Organic, the essence of the brand
To develop his business, René HAUSSIN innovated and created new products in other galenic forms: capsules and drinkable ampoules.
Long before the general awareness of the benefits of organic farming, he was keen to promote the local origin and chemical-free cultivation of the vegetables and plants used in the manufacture of SUPERDIET products, what is now known as «sustainable agriculture«.
In 1992, the European Organic Regulation was published, enabling us to obtain official certification for the manufacture of our organic food supplements
Naturopathy at the heart of our DNA
Naturopathy dates back to ancient times! It is above all a philosophy of life, a global concept of healthy living, based on respect for a balanced diet.
Naturopathy is a global concept of being, which teaches the individual to take into account all aspects of his or her life: diet, sleep, physical exercise, spiritual and psychological dimensions... Naturopathy also encourages the search for the causes of ailments. Hippocrates, the greatest physician of antiquity, said: «Look for the cause and treat it. Look for the cause of the cause, and treat it».
The naturopath does not cure, but accompanies his patient towards well-being by advising different natural methods, combined within «programs» which will have been defined according to the vitality of the individual.
Naturopathy captured the heart of René HAUSSIN, who made it the essence of the SUPERDIET brand right from the start. Today, we respect and perpetuate the foundations and principles of naturopathy in our products and in everything we do
1961 Creation of SUPERDIET
by Mr René HAUSSIN, with the production of the first flower pollen tablets
1974 First mechanical cold extractions
of our pure organic Black Radish juice
1984 Development of our extraction method
decoction-infusion
1986 First partnerships with organic market gardeners
6 years ahead of European regulations
1991 Commitment to manufacturing organic products
2003 Creation of the first range of 100% organic tablets
2005 ISO 9001 company certification
2008 Launch of our first organic quartet
in bulbs: the Circulation Quartet
2011 The first 100% organic capsules of marine origin
2013 ISO 22000 company certification
2018 Launch of the first range of 100% natural ingredients
powder, berries, seeds and teguments, vegan, certified organic and sold in resealable bags
2021 SUPERDIET celebrates its 60th anniversary!
60 years of expertise and passion for your well-being
2022 Launch of the organic single-dose range
All the quality and expertise of SUPERDIET in a new unbreakable, recyclable, take-anywhere format. A 100% French innovation: the single-doses are manufactured by a partner in the Rhône-Alpes region and produced in our Denain workshops
2023 SUPERDIET organic royal jelly 3000mg voted «Best organic product»!
A patented manufacturing process, developed by our R&D teams, for an ultra-dosed formula
2023 Launch of the new pill dispenser range
A reworked range of tablets and capsules, with new plants and new formats to meet every need, in a new bottle made from recycled and mostly recyclable materials
Commitment to quality and safety
Responsible and local sourcing
Customer Service
Monday to Friday, 9am to 5pm +33 (0)3 27 44 08 98
Head office
185 Boulevard de la Liberté
59000 Lille
Customer Relations
BP 70010
59721 Denain Cedex
Customer Service +33 (0)3 27 44 08 98
Monday to Friday, 9am to 5pm
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